When did rehab become "cool"? I always thought alcohol and drug addiction were serious forms of self harm, and that seeking help to overcome them was a very personal matter.
It seems the more addictions you have these days, the more press you get, and the more press you get, the bigger your celebrity status, and the bigger your celebrity status....you get the idea.
And each and every one of us who hands over our $5 note each week to buy our favourite trashy tabloid filled with grainy shots of celebs on the inside (of the rehab centre de jour), is contributing to this vicious cycle of making serious personal health issues, seem "cool and trendy".
Is it any wonder that the world is in the state it's in when we pay more attention to Britney shaving her head, than to the 1000's killed daily in places like Darfur.
What's happened to our perspective?